Monday, February 28, 2011

It might be madness.....but its kinda genius.

     Im going to be honest here, the only newspaper that i've picked up more than once is The Dundalk Eagle. Now, ive got copies of The Tennessean, The Niagra Gazette and The New York Times but those are just collectors because I thought it would be cool to save a copy from some of the places i've traveled too. My family has had a subscription to The Eagle for as long as I can possibly remember, I don't remember a time that we didn't have one lying around. If it wasn't sitting on the table in my way everyday I dont think I would have ever flip through it. That was untill I started working at a local marina. Every year The Eagle runs this awards competion for local establishment and everyone goes frikin nuts. We are supose to "campaign" for our snoball stand for " Best Deserts " by handing out papers to every customer and hounding them with our desperate attempts to charm them into voting for us. Really? These competitions have gotten so outta hand that people have been cheating and ballot stuffing just so they can get a piece of paper in a frame saying that the good 'ol people of dundalk think they are the best....again .....really? Dont believe me? Here check it out .Eagle Awards: old faves, and some ballot stuffing 

[NYT-Weekday-Circulation-1993-2007.JPG]     Although the whole award thing kinda gets on my nerves because ive been "competing" in them for the last 5 years....I must say that it is a very smart idea from the newspapers perspective. All these businesses buying stacks of them to cut out and hand to thier customers and persuading them to buy more and have each and EVERY family member fill them out.....the sales during the summer have to be phenominal!!! I wonder if they even care that people are ballot stuffing? I mean why would they, they are still making a shit load of maoney off of this thing. I think every newspaper shoud take a look into dundalks way of bringing in the money and maybe this ^ (thats an arrow head pointing to my handy graph) wouldn't be happening all over the country. Looks like dundalk didnt screw everything up.  


2 comments:

  1. I'm wondering how long these gimmicks will last though? I mean, these little community tricks might work for a local paper like the Dundalk Eagle, but where does a nationally syndicated newspaper stand? I think it's a dying medium, and I think it should die.

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  2. its a cheap trick im not saying all newspapers should hold a petty local competions but people actually buy into these "gimmicks" and they need to be more creative to sell thier papers...thats all...it would be sad to see such a historic thing die

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